Design with Purpose

I create visual experiences that not only look exceptional but serve a clear purpose—whether that’s guiding users through complex information, telling compelling stories, or creating memorable brand interactions.

From interface design and data visualization to interactive installations and immersive experiences, every design decision is informed by user needs, technical constraints, and your specific goals.

From start to finish your service has been excellent, and the outcome is better than I could have imagined. WTS have had websites built in the past and they really don’t compare to what you have done for us here.

I’m looking forward to continuing our working relationship with you managing and hosting my website. I will be recommending your services to anyone who needs this sort of work done.

Once again thanks for all your help.

Will Smith - Founder - WTS Plumbing & Heating
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Accessible Design, Enhanced Experience

My digital design work spans multiple disciplines and platforms, from crafting intuitive user interfaces for web applications to designing large-scale interactive installations for public spaces. I specialize in creating designs that work seamlessly across different devices and contexts while meeting WCAG accessibility standards, ensuring your message reaches all users effectively regardless of how they encounter it or their individual needs.

Accessibility and inclusivity are core considerations throughout my design process. I design with diverse users in mind, considering factors like color contrast, typography legibility, keyboard navigation, screen reader compatibility, and cognitive load. This approach doesn’t limit creativity—it enhances it by creating solutions that work beautifully for everyone.

Key areas include user experience (UX) design, user interface (UI) design, data visualization, interactive media, and installation design. I work closely with developers, stakeholders, and end users throughout the design process, using rapid prototyping and iterative testing to ensure the final solution meets aesthetic, functional, and accessibility requirements.

Whether you need a complete digital brand identity, an engaging data dashboard, or an interactive experience that captivates audiences, I combine design thinking with technical expertise and inclusive design principles to create solutions that are beautiful, purposeful, and accessible to all.